As a CIO, your daily work involves evaluating the organization’s strengths and weaknesses because IT exists to fix weaknesses and shore up strengths. In my experience, SWOT analysis can be a valuable tool for understanding an organization’s current state (or that of any functional part of the organization). We have no fear of stating the truth, and we have no qualms about sharing our opinions with your C-suite). (Shameless plug: This is one of the true values of hiring an experienced consultant. How many of us are both intellectually honest enough and brave enough to write down in a document - that might ohmygod be seen by the big bosses - things that our beloved organization suck at? In my experience, very few. The second “hard thing” about SWOT is really hard. them, especially when contemplating digital transformation. Thus SWOT analysts must think hard about us vs. My definition highlights “the promise ”-that is, what we can do with our tech, and also highlights “the threat ”-that is, what others can do to us with their tech. You can see a parallel to my definition of digital transformation. Separating internal (what we are good at/bad at) from external (what is happening to us from the world at large or actual/potential competitors) is a subtle, but powerful distinction.
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